RCV comps & proof links
Where the price came from, how to switch it, and what prints on the export.
Every comp Kevin finds comes from one place: the Kevin Content Pricing Engine, which already spans major retailers, specialty stores, brand-direct storefronts, and marketplaces. There is no list of individual stores to maintain or switch on.
How the price is chosen
Kevin prices a line at a single listing rather than a blend of several, so the number on the worksheet is a real price somebody is asking rather than an average of prices nobody charges — and the Source Link points at the exact listing it came from. Which listing is chosen is deliberately dull, and resists a single mispriced one in either direction. When offers disagree by more than 15%, the manufacturer’s own price is weighted to settle it.
Switching comps
Click a unit cost cell and all three comps open — merchant, title, price, and a link to the listing. Pick a different one and the price changes, and so does the proof link on that row. The link always points at the comp actually behind the price.
The proof link
The last column carries a link labelled Link, which opens the listing the price came from. It prints into both the spreadsheet and the PDF, which is what makes a figure defensible months later. If you type a price by hand, the link is blank — an invented price has no source to cite, and you can attach your own with the plus control.
Like kind and quality
When the exact model is discontinued, Kevin prices the nearest equivalent still sold new and records the substitution on the row, visible in the item panel. Replacement cost always holds a new-replacement price — never a used listing, which has already lost value once and would be depreciated a second time.