Kevin.

Insurance Contents Pricing Software Built for Real Claims

Price personal property from an actual replacement listing, keep the source on the line, classify the item, and let the schedule handle depreciation — without searching every line by hand.

Kevin Godfrey, KevinLast updated 3 October 2026
Start for FreeSee how it works250 line items free · no deadline

How does automated contents pricing actually work?

Kevin searches current listings for each identified item, filters out the ones that are not the same product, prices the line from a single listing, and keeps that listing's link on the row as the evidence.

The price on a line is the price of one real listing — a single representative listing among the comparables found for that item — not an average and not a figure assembled from several. That matters when a number is questioned: the link on the row opens the exact listing the unit cost came from. Quantity and sales tax are applied on top to produce the line total, and depreciation comes after that, from the item's class and age.

Pricing is where contents work slows down

Done by hand, every line is the same seven steps: write a description, search it, open several retailers, compare what is actually the same product, choose one, copy the URL, then look up the depreciation for the category and the age. Four hundred lines is four hundred rounds of that. The judgment in it is real but thin; the typing is enormous.

What the pricing engine does per item

One query per item against the Kevin Content Pricing Engine, which spans major retailers, specialty stores, brand-direct storefronts and marketplaces. There is no roster of individual stores to maintain and no per-retailer integration to break.

  • Build the query

    From the identified item — brand, product type, model — rather than from the whole description. Condition and damage wording is kept out of the search; it belongs on the line, not in the query.

  • Reject what is not the item

    Wrong variant, wrong capacity or size, a bundle priced as a single unit, an accessory for the product rather than the product.

  • Collapse duplicates

    The same listing surfaced twice counts once, so a popular product does not drag the set toward one seller.

  • Discard outliers

    A mispriced listing in either direction is removed rather than averaged in, which is what makes a single-listing price defensible.

  • Price from one listing

    The unit cost equals one real listing rather than an average of several, and the row links to it.

  • Fall through to resale

    Only when retail cannot price the item. The resale figure is used raw, with no gross-up, and labelled as resale.

Retail first, resale only when retail cannot answer

Most household property is still sold new, so retail prices it. Vintage, discontinued and collectible items often are not, and for those the resale market is the only honest source of a replacement figure. Kevin uses it raw — there is no back-solve, no grossing-up toward a hypothetical retail price — and marks it as resale wherever the comp appears, because a used-market price read as a new-replacement price is a defensibility problem waiting to happen.

What makes a comparable valid

What is and is not the same product
TestValidNot valid
IdentitySame product, or its current successorA different model that shares a name
VariantSame capacity, size, finish where those change the priceThe 256GB listing for a 128GB item
QuantityA single unit, priced singlyA six-pack priced as one line
FormSame form factor and functionA wall mount standing in for the television
PriceThe listing price as shownA price assembled from several listings

The source stays on the line

kevin.co/claims/…/worksheet
Kevin's worksheet with unit cost, extended cost, sales tax, RCV plus tax, age, depreciation percentage, depreciation amount and actual cash value for each contents line
Unit cost, tax, age, depreciation and ACV on one row — and the listing behind the unit cost one click away.

The panel shows a sample of the comparables found for a line, not the whole set.

Depreciation comes after pricing

Replacement cost first, then the schedule: the item's content class gives its useful life, the age you enter gives the percentage, and the server computes the dollar amount and the actual cash value. The schedule carries 31 categories and 87 sub-lines, and depreciation runs all the way to 100% — an item past its useful life shows an ACV of $0.00 rather than stopping at an invented floor. The page never computes any of this; it renders what the server returns, so the worksheet and the export cannot disagree.

Common questions

How does Kevin choose which comparable to price from?
It searches current listings for the item, discards the ones that are not the same thing — wrong variant, wrong capacity, a bundle instead of a single unit, a duplicate of a listing already counted — and prices the line from a single remaining listing: a single representative listing. The source link on the row points at that exact listing, so the number and its evidence are the same object.
Does Kevin price from resale marketplaces?
Only when the retail market is too thin to price from, which happens on vintage, discontinued and collectible property. The resale figure is used raw, with no gross-up, and it is labelled as resale wherever the comp is shown — nobody should read a used-market price as a new-replacement one. Retail is preferred whenever a retail price exists.
What happens to items Kevin cannot price?
The price cell arrives blank and editable, and you type the number. There is no badge, no approval gate and no error state: a blank cell you can fill is more useful than a guess you would have to catch. Jewelry, fine arts, firearms and furs are never auto-priced at all.
Are source links included in the export?
Yes. The listing behind each priced line is stored on the row and prints into both the Excel worksheet and the PDF. A line you priced by hand carries your own proof URL instead.
Can I change a price or pick a different comparable?
Yes. Every cell is editable, and the RCV popover shows alternates with their dated proof links. Entering your own number tags the line as manual and exposes a field for the proof URL you relied on.
What if pricing is slow or paused?
Then the line waits rather than failing. An hourly rate limit or a daily spend cap shows as a quiet pricing state, not an error, and the line re-prices itself once the limit rolls over. Nothing is lost and nothing needs re-uploading.

Build contents claims faster with Kevin.

Your first 250 line items are free, with no clock running. $249/mo after that, unlimited claims.

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